How we got here
Short version of the decisions that shaped round two. Each one shows up again in the sections below.
- 15 – 16 OctMood board, first draftsShared a livery board with Leif. His first drafts came back strong, with one catch: some spots still used the old Clarios logo.
- 21 OctDirections side by sideEvery direction gets a side view so the routes can be compared fairly in the deck.
- 26 OctBase first, statement secondCalm space around the logo worked. The base still read as background, so the team asked for one big bold element that carries the message.
- 28 OctElement must mean somethingA pretty rock is not enough. It should recall one of the four elements: salt, wood, iron, air. The hood is the best spot for it.
- 29 OctChrome as an accentChrome bounces well against purples and blues and gives a restrained Y2K feel. It is applied as real chrome vinyl on top, never as a printed effect.
- 30 OctRound two deliveredNew mockups, an element folder and chrome micrographics. Fine-tuning will move to flat layouts for exact positioning.
Logo
Clarios logo about 10% larger, on a calm surface, in approved colours only. The label reads “Sodium-Ion Technology” and does not repeat “Clarios”.
F.A.T.
The Ice Race partner gets integrated into the livery as part of the design.
Windows
Micrographic stickers are welcome on rear and side windows, never in the middle of the windshield.
Chrome
Chrome on large elements and selected micrographics, as vinyl. The effect is not printed.
Palette
Teal, deep purple and navy for now. The Dynamic Energy symbol is never used as a pattern or in parts.
Facts
Clarios engineers validate all micrograph content before it goes on the car.